Innovation - C.R. Carlson / W.W. Wilmot

The five disciplines for creating what customers want.

Nothing is more important to business success than innovation . . . And here 's what you can do about it on monday morning with the definitive how-to book from the world's leading authority on innovation
When it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they are talking about literally. SRI has pioneered innovations that day in and day out are part of the fabric of your life, such as:

-The computer mouse and the personal computer interface you use at home and work
-The high-definition television in your living room
-The unusual numbers at the bottom of your checks that enable your bank to maintain your account balance correctly
-The speech-recognition system used by your financial services firm when you call for your account balance or to make a transaction.

Voor de inhoud: zie de foto's 2 en 3.

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