Strategy in a nutshell - R. Levin

This book is long on examples and short on technical language to provide the reader with an easy-to-read inroduction to the development of strategy and the implementation of strategy for business success. Strategy is illustrated through examples from companies whose names grace the financial press, and a smaller group whose names are history. Richard Levin delves into the reasons why a company is successful or disappears.

Het boek bevat schema's en tabellen.

Voor de inhoud: zie de foto's 2 en 3.

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