The ten faces of innovation - T. Kelley / J. Littman

In The Ten Faces of Innovation, Kelley reveals the strategies IDEO uses to help foster innovation throughout the culture of a business, and counter the debilitating effect of the devil's advocate.
The role of the devil's advocate is nearly universal in business today. It allows an individual to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stiffling innovation, Kelley claims.

Over the years, IDEO has developed ten approaches businesses can use to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the anthropologist, who goes into the field to see how customers use and respond to products and returns with new innovations; the cross-pollinator, who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the hurdler, who instantly looks for ways to overcome the limits and challenges to any situation.

Filled with engaging stories of how companies like Kraft, Intel, Safeway and the Mayo Clinic have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.

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