Competence based competition - G. Hamel / A. Heene

Published in association with the Strategic Management Society, The Wiley Strategic Management Series aims to illustrate the a best in global strategic management for academics, business practitioners and consultants. This book addresses the theme of core competence and the processes and issues involved in managing core competence. It is an interesting and effective integration of strategic perspectives that exemplify many of the most important issues facing strategic management, both now and in the future. The contributions present the premise that corporate strategy should place technology, skill and synergy ahead of cash flow and control. 

Voor de inhoud: zie de foto's 2 en 3.

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